John Lewis always seem to nail it with their Christmas adverts, but it looks like this year’s John Lewis Christmas TV advert, and more specifically, Monty the penguin, has been a huge hit with adults and children alike. People have gone wild for the new Christmas ad, a point proven by the fact that the fluffy Monty the penguin toys, available for £95 from John Lewis online, sold out in a matter of hours. Already, Monty boasts a huge following on Twitter, where he receives a wealth of dating advice to help him woo his new love interest, Mabel.
But the advert isn’t just the story of an adorable, fun-loving penguin finally finding someone to love – oh no. The advert is also helping WWF to raise awareness and deliver support to the species, with all profits from the advert’s soundtrack, Real Love, by Tom Odell, going to the Adopt a Penguin Programme. It’s little wonder that the ad has already won John Lewis a Compassionate Marketing Award.
Many viewers believe that this is John Lewis’ best festive advert yet:
the new john lewis advert is the best thing i have ever seen, i actually cried
— Lynnsay (@LynnsayMartin) November 6, 2014
The John Lewis Christmas advert is the best advert EVER
— Bronnie Hughes (@Bronnie97) November 8, 2014
John Lewis, take a bow. Best advert ever
— James Hall (@cxxhalley) November 10, 2014
Having said that, there were some that felt that the advert didn’t live up to some of John Lewis’ sucesses from recent years:
— Dominic Peter (@DominicPeter1) November 10, 2014
Can't understand the hype over the John Lewis Christmas Advert… Sorry…. #BearAndHare was better.
— DannyMikeFan (@DannyM_MikePFan) November 8, 2014
John Lewis' snowman advert will always be my favourite, this penguin one doesn't compare ✖️
— Lots (@LottieCansdale) November 10, 2014
Then there were the viewers that missed the ads from even further back:
— Matt Mannix (@Mannixanator) November 7, 2014
— Anna Ermakova (@anna_ermakov) November 6, 2014
How good is the new #JohnLewis advert??? The one with From Me To You will always be my favourite though!
— Jack Price (@PriceyJack89) November 11, 2012
It’s clear that views are mixed when it comes which John Lewis advert takes the crown. What are your thoughts? Let us know by taking our poll! If you need a reminder you can watch all the adverts in full here.
Image credit: Anne Fröhlich / Flickr